Search Engine Marketing (SEM)

The broad range of online promotions that include, but are not limited to, Social Media promotion, strategic content partnering, online p.r., and non-Pay Per Click advertising.

Admittedly this can be a complicated and unwieldy subject but 14 years into the www era, patterns of success and failure have emerged that should be emulated by any company that is serious about its online marketing profile.

These emergent patterns take into account the following:

SOCIAL MEDIA (Web 2.0 portals)

OVERVIEW: The two largest non-video social media destinations, MySpace and FaceBook together account for a larger monthly audience than Google. The media age of visitors of both these sites now stands at 35 (clearly, social media is no longer the preserve of teenagers!). The majority of new users of these sites are people in the valuable 35- 49 demographic that is prized by advertisers.

Additionally, there are over 20 other significant social media destinations that can act as funnels for new business and as valuable online links to your business website. Because Google places a high value on inbound links coming from Social Media, getting your company well established in the Web 2.0 world contains a huge upside for your company's organic SEO.

CONTENT PARTNERING

OVERVIEW: The web is a bottomless hole for good content. Content partnering with well-regarded bloogers and major online publications presents a valuable source of traffic and seo value for the company that manages to freely expand its message across the web.

ONLINE P.R.

OVERVIEW: There are valuable p.r. channels and site belinging to offline publications that can continue to bring major authority-based page rank and links that are followed by traffic years after a publication date. This type of online p.r. profile also requires the ability to identify and interact with strategic blogs and community-specific portals as stated above. All this presents an overlooked and valuable addition to a company's SEO profile and traffic levels.