Pay Per Click Services

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an add to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page. Pay per click ads may also appear on content network websites. In this case, ad networks such as Google, AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved. While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter are the largest network operators as of 2007.

Organic Search Results

An organic search is a process by which World Wide Web users find web sites having unpaid search engine listings, as opposed to using the pay per click (PPC) advertisement listings displayed among the search results.

The field of search engine optimization, (SEO), is concerned with maximizing the visibility of a web site by making its listings appear more frequently and more prominently in organic search results. Some businesses base their SEO strategies on the successful insertion of their web site listing(s) into organic search results for various popular keywords.

Adding Value To Your Company

PPC is way to rank in search results without having to wait for organic results. This can bring you traffic, but cost your company for every click they receive. This gathers important market research information to determine which keywords are converting customers. Using this research information to rank organically you may then maximize your pay per click campaign over time, thus increasing your company’s conversions, bid on only the most relevant key terms.