SearchCap: The Day In Search, September 15, 2008

Posted on 2008 under SearchCap, Uncategorized |

16 Sep

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

SMN Webcast Tomorrow - PPC's Hidden Opportunity: Advertising on Content Networks
Our sister site, Search Marketing Now, will be hosting a webcast tomorrow titled "PPC's Hidden Opportunity: Advertising Networks," featuring David Szetela of Clix Marketing. This webcast takes you through the secrets of controlling ad spend and placement, from the right way to assemble keyword lists to making optimal use of...
PPC Payment Options - Risk & Reward
There are several different payment options you can use to pay your ever-growing paid search bills. Each method has its own risk and reward, so it's best to consider your options against your business model. Please note, Microsoft adCenter is similar to Yahoo in billing, but they also have...
Three Web Reference Building Tips for Google Maps
One of the first things most local search marketers have on their to do lists is getting their listings to appear in a Google Onebox at the top of Google's search results. To be in the box, you usually need to be in Google's top local search results. And...
Real Time Quality Score Coming In "Days" To Google AdWords
The AdWords Blog announced that the new real-time quality score algorithm will be live within days. This means that Google will now calculate the quality score of your keywords at the time of the search query. Second, Google has removed the "minimum bid" metric and replaced it with "first page...
Information Architecture Is Crucial To Good SEO
You have probably heard the phrase "information architecture" but may not have given it much thought. That's a mistake! In today's article I am going to talk about why SEOs should care about the concept. The Information Architecture Institute defines "information architecture as the art and science of organizing...
Newspaper Opposition Emerges To Google-Yahoo AdWords Deal
Last week the Association of National Advertisers sent a letter on behalf of its 400 member companies to the US Justice Department (DOJ) asking the government to block the pending Google-Yahoo search advertising deal. Then there were reports that the DOJ had hired attorney Sandy Litvack, its chief antitrust attorney...
Searching Yahoo's Hack Day 2008
Yahoo hosted Hack Day this weekend, the Yahoo Yodel Anecdotal blog has four blog posts on the event: The hackers are back “6 PM Food, Beer & Games” Talkin’ about Girl Talk Highlights from Open Hack Day The event looked incredibly fun! I just wanted to highlight the demo's that...
NY Times On Google's AdWords Quality Score As Monopolistic & Unfair?
Stuck in Google's Doghouse from the New York Times profiles the story of Dan Savage's Sourcetool.com and how it was hit by Google's AdWords quality score algorithm. The article discusses the practice of arbitrageur in the search ad game. Savage used AdWords to drive traffic to Sourcetool.com and then monetized...