SearchCap: The Day In Search, July 22, 2008

Posted on 2008 under SearchCap, Uncategorized |

23 Jul

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Click Fraud Rate Mostly Unchanged, Says Click Forensics
    Click Forensics has released the second quarter results for 2008, showing a slight drop in click fraud. Last quarter, Click Forensics reported a 16.3 percent rate, they are now reporting a 16.2 percent rate for Q2 of 2008. However, the rate is up from a year ago, which was a...
  • The Google Logos Video
    I thought I share with you a video from Appappeal.com, named "Just Google." The song was created by Lex Friedman and Seth Brown. Here is the video/song:...
  • The Link Building Kiss of Death
    If you are an experienced link builder, you might be tempted to read something other than today's column, which on first glance may appear a bit to rudimentary for your skills. If you do stick around, and I hope you do, I'll share with you what I consider to...
  • Are You BLVD Status? New Analytics Package Tracks Conversions
    Last week, my friend Chris Bennett at 97th Floor and his brother Patrick at Modern Blue launched a new analytics package called BLVD Status that I am particularly excited about. I was one of the original pre-beta testers and was able to see this grow into a really powerful...
  • Google Maps Walking Directions Now Live
    Earlier this month, I reported that Google Maps was testing walking directions on a small subset of users. This morning, I noticed that Google Maps now is offering walking directions for all Google Maps users. For example, conduct a search for 200 Madison Ave to 200 Lexington Ave and you...
  • Microsoft Virtual Earth Adds New Imagery
    The Virtual Earth Blog announced that they have released a bulk of new imagery to Virtual Earth and Live Maps. I am not going to list out all the new locations you can find the new satellite, ortho and bird's eye imagery, but here are a few:...
  • Will Software Patents (Including On Search Algorithms ) Go Away?
    It's fairly safe to say: 1) patent law is a mess, 2) patent law is in transition and 3) newer court rulings are reducing the rights of patent holders. But in a very provocative argument, based on recent cases, the PatentlyO law blog argues that new rules and tests imposed...

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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