What Happens After Google Buys A Company?
Posted on 2008 under Google: Acquisitions, Uncategorized |17 Jul
Many people have posed the question: why does Google seem to often fail to efficiently integrate or develop companies and properties it has acquired? Early mobile social network DodgeBall is the most obvious example of promising startup acquired by Google that has languished. But as TechCrunchIT points out there are others and, more specifically, often a long delay between the time of a company's acquisition and its "re-emergence" with a Google identity.
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