SEO - SEM - PPC - SMO - The future of Advertising
Advertising is making a paradigm shift in the way customers are reached as a targeted market. Previously television commercials, newsprint, billboards and magazines were the only way to find potential customers, but with the advent of such things in the entertainment media, a new problem exists for advertisers. TiVo, DVR's, etc. have created these problems for your commercial advertising dollars and the value generated (ROI). Efficiency is the goal of all advertising, and because potential customers have the ability to skip commercials to maximize their viewing pleasure, this old style of advertising is rapidly becoming something akin to shooting arrows in the dark.
Where conventional advertising fails, is in that it reaches only a limited number of individuals interested in your product. Search Engine Optimization (or SEO), reaches the target customers with 100% efficiency for your advertising dollar, because now the customer chases the advertising, rather than being pursued by the advertising, thus making advertising a more pleasant experience for the customer, as well as the advertiser. Your website's position on the Internet translates to your company's visibility. As statistic clearly show, few people entering relevant search terms in a search engine window such as Google , do not generally search beyond page one of results returned. This is why page position is crucial to the success of your web marketing campaign.
Everyone in business knows that the three most important things in business are: location, location, location. Let's face it , the internet is the new real estate in many ways. You cannot run a successful business without visibility, and you would not open your business in a desolate area for fear it would be doomed to failure. Be first when customers are looking for your particular type of business, and rank yourself ahead of your competitors. The internet is worldwide, but it is also local, regional, national and international, thus, utilizing the same advertising budget to provide companies considerably more direct market exposure and value, without spending additional money to achieve that goal.